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This course addresses the need of all decision makers to get an overview of systematic pricing strategies and their practical impact. It is essential for all managers responsible for creating, evaluating, and implementing pricing strategies and for executives charged with the overall profitability of the firm. Mid- and senior-level executives in product development, marketing, accounting and finance, and operations will particularly benefit from this programme.

It has been especially fruitful for companies to send cross-functional teams of executives to capture the maximum value of the program. Please note that additional benefits are available when three or more participants attend the program. Groups from one organisation will not only qualify for lower tuition per person but will also have the opportunity to get three hours of additional consulting time with faculty at no extra cost.

In summary, these people will benefit from our programme:

  • Mid- and Senior-Level Executives
  • Vice-Presidents and Directors of Marketing
  • Finance, Sales, and Planning Executives
  • Product Managers
  • Entrepreneurs and Executives in Product Development
  • Managers Facing Significant Price Competition

Summary of Delegate Demographics in the last 12 Months

Industry / Sector Percent
Manufacturing 29%
Travel, Tourism & Leisure 21%
Business Services 8%
Retail 8%
Telecoms, Media & IT 8%
Insurance & Financial Services 6%
Utilities 5%
Automotive 4%
Oil & Gas 4%
Electrical 3%
Building & Construction 1%
Drugs, Alcohol & Tobacco 1%
Engineering 1%
Mining & Construction 1%
Job Function Percent
Pricing 26%
Commercial 17%
Marketing 12%
General Management 11%
CEO / MD 5%
Finance 5%
Operations 5%
Product Management 4%
Business Development 4%
Project Management 3%
Sales 3%
Customer Service 1%
IT 1%
Operational Research 1%
Strategy 1%
Supply Chain 1%

Click here to request a detailed brochure of the programme.

Disclaimer: From July 2008 this website and all executive education courses are operated by privately owned Lancaster Executive LLC.